IG ReelTue 1
Reel · 5s
Walk-through of a Roma Norte gem — 3 bed, light for days. 🏡
Goal: Reach
September 2026 · Example Data
The 30-day
growth plan.
A full month of on-brand posts, one newsletter, and a performance wrap — built for a neighbourhood realty brand (demo). All figures illustrative sample data.
24Posts
1Newsletter
4Channels
18%Lead goal
Content Calendar
September 2026 — weekly themes.
Week 1 · Neighbourhood
Colonia guides, walkability, local gems.
Week 2 · Listings
Tour Reels, price-breakdown posts, maps.
Week 3 · Seller Tips
Valuation, staging, timing the market.
Week 4 · Community
Client stories, referrals, recap.
The posts — creative + copy.
Reels
IG ReelFri 4
Reel · 5s
Why buyers love Condesa — trees, cafés, calm. 🌳
Goal: Saves
Posts & Stories
StoriesWed 2Poll
"Polanco or Del Valle? 👇 Tell us your pick."
Goal: Engagement
FB PostThu 3Static
"New in Del Valle: 3 bed, $6.3M. Book a viewing. 🔑"
Goal: Leads
Monthly Report
August 2026 performance — example data.
41.2kTotal reach
4.6%Engagement
29Inbound leads
6Deals won
Top post
"Condesa walk-through" Reel — 12,900 views, 410 saves. Repeat neighbourhood format.
Watch-outs
FB post reach dipping — shift budget to Reels + email. Tighten the viewing CTA.
Next month
Double down on colony guides, add referral promo, test a 2nd weekly send.
ROI (sample)
6 deals × $180k avg commission = ~$1.08M attributed pipeline from organic.
All figures illustrativeFAQ
Plan questions, answered.
How often do you post?
~24 posts/month across Reels, Stories, and one weekly newsletter — paced to the weekly theme loop.
Are these real numbers?
No — every metric here is illustrative sample data for this Chicle demo.
Can this run for my brokerage?
Yes. This is the exact system Chicle uses — swap in your brand and we ship the calendar, newsletter, and reporting.
How do we start?
Hit "Start your project" — we scope the first 30-day plan with you.