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September 2026 · Example Data

The 30-day
growth plan.

A full month of on-brand posts, one newsletter, and a performance wrap — built for a custom home builder (demo). All figures below are illustrative sample data.

24Posts
1Newsletter
4Channels
12%Lead goal

Content Calendar

September 2026 — weekly themes.

Week 1 · Behind the Build

Time-lapse Reels, jobsite tours, "why this matters".

Week 2 · Design Talk

Floor plans, materials, before/after renovations.

Week 3 · Client Stories

Handovers, testimonials, first-night-in moments.

Week 4 · Community

Local spots, referrals, month-end build recap.

The posts — creative + copy.

Reels

IG ReelTue 1
Reel · 5s

Pour day on the Cedar St build — 14 trucks, one slab, zero drama. 🔧

Goal: Reach + saves

IG ReelFri 4
Reel · 5s

Framing-week timelapse — the house finally gets its shape. 🏗️

Goal: Engagement

Posts & Stories

Enclosed homeStoriesWed 2
Poll

"Modern farmhouse or clean contemporary? Tap your pick 👇"

Goal: Engagement

Finished homeFB PostThu 3
Static

"Keys handed over. Another family home, done on schedule. 🔑 Tag someone building soon."

Goal: Referrals

Newsletter

"The Build Brief" — Sept 6 issue.

Ridgeline Build · Sept 6

Two new builds breaking ground.

Plus the renovation reveal everyone's talking about.

Hi neighbour —

This month on site: two custom homes broke ground (including a modern farmhouse on Cedar St), and our Lakeshore reno is done.

🏗️

New build

Cedar St — 4 bed, design-build, 9-month schedule.

🔨

Builder tip

Why fixed-price quotes beat time-and-materials for peace of mind.

📣

Open house

Saturday, 1–3pm at the finished Cedar St build. Come walk it.

Book a consult → See this month's builds
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Unsubscribe anytime · © 2026 Ridgeline Build Co. (demo)

Send cadence: weekly Sun 9am. List size (sample): 2,140 · open-rate target: 36% · past avg: 39%. Built with Chicle.

Monthly Report

August 2026 performance — example data.

39.8kTotal reach
4.1%Engagement
28Inbound leads
5Projects won

Top post

"Pour day" Reel — 11,800 views, 290 saves. Repeat jobsite format.

Watch-outs

FB post reach dipping — shift budget to Reels + email. Tighten CTA on quote offer.

Next month

Double down on build time-lapses, add referral promo, test a 2nd weekly send.

ROI (sample)

5 projects won × $28k avg margin = ~$140k attributed pipeline from organic.

All figures illustrative

FAQ

Plan questions, answered.

How often do you post?
~24 posts/month across Reels, Stories, and one weekly newsletter — paced to the weekly theme loop.
Are these real numbers?
No — every metric here is illustrative sample data for this Chicle demo.
Can this run for my builder?
Yes. This is the exact system Chicle uses — swap in your brand and we ship the calendar, newsletter, and reporting.
How do we start?
Hit "Start your project" — we scope the first 30-day plan with you.