September 2026 · Example Data
A full month of on-brand posts, one newsletter, and a performance wrap — built for a custom home builder (demo). All figures below are illustrative sample data.
Content Calendar
Time-lapse Reels, jobsite tours, "why this matters" framing tips.
Floor plans, materials, before/after renovations.
Handovers, testimonials, first-night-in moments.
Local spots, referrals, month-end build recap.
IG ReelTue 1
"Pour day. 12 trucks, one slab, zero drama. 🏗️ DM for a build quote. #CustomBuild"
Goal: Leads
StoriesWed 2"Modern farmhouse or clean contemporary? Tap your pick 👇"
Goal: Engagement
FB PostThu 3"Keys handed over. Another family home, done on schedule. 🔑 Tag someone building soon."
Goal: Referrals
IG ReelFri 4
"From empty lot to framed in 3 weeks — watch the build speed up. 🚀 #BuildDiary"
Goal: Reach
StoriesSat 5"Live from the lot — breaking ground on a new build. 🔴"
Goal: Community
NewsletterSun 6"The Build Brief is in your inbox — 2 new projects, a renovation reveal, builder tip."
Goal: List growth
Repeat the weekly theme loop across the month. Captions and real images live here and in the newsletter.
Monthly Report
"Pour day" Reel — 11,800 views, 290 saves. Repeat jobsite format.
FB post reach dipping — shift budget to Reels + email. Tighten CTA on quote offer.
Double down on build time-lapses, add a referral promo, test a 2nd weekly send.
5 projects won × $28k avg margin = ~$140k attributed pipeline from organic.
All numbers above are illustrative sample data for this demo.