September 2026 · Example Data

The 30-day growth plan.

A full month of on-brand posts, one newsletter, and a performance wrap — built for an artisan bakery (demo). All figures illustrative sample data.

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Posts
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Newsletter
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Channels
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Pre-order goal
Cover

Content Calendar

September 2026 — weekly themes.

🥖

Week 1 · The Bake

4am Reels, scoring, sourdough science.

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Week 2 · Pastry

Lamination, croissant close-ups, pairings.

📦

Week 3 · Boxes

Build-a-box, pre-order push, UGC.

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Week 4 · Community

Market collabs, loyalty, recap.

The posts — with creative + copy.

SourdoughIG ReelTue 1
Video · 18s

"Scoring a 48-hr sourdough at 4am. 🥖 Tag your bakery. #BakeDiary"

Goal: Saves

CroissantStoriesWed 2
Poll

"Croissant or cinnamon knot? 👇 We bake both at 5."

Goal: Engagement

OvenFB PostThu 3
Static

"Saturday box pre-orders open. Pick 6, we pack it. 📦"

Goal: Pre-orders

GaletteIG ReelFri 4
Video · 14s

"Galette season is here. Stone-fruit, butter, bliss. 🍑 #BakeryVibes"

Goal: Reach

LiveStoriesSat 5
Live · 7am

"Live from the 4am bake. 🔴 Trays going in."

Goal: Community

NewsletterNewsletterSun 6
Email

"The Crumb Report is in your inbox — weekend bakes, box slots, loyalty."

Goal: List growth

Repeat the weekly theme loop. Captions and real images live here and in the newsletter.

Newsletter

"The Crumb Report" — Sept 6 issue.

Hearth & Crumb · Sept 6

Weekend bakes are set.

Sourdough, galettes, and box slots open.

Good morning —

This week: a new seeded rye, our Saturday box is open for pre-order, and loyalty stamps are back. Short version:

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New bread

Seeded rye — dark, dense, perfect with butter.

📦

Box slots

Saturday boxes open — pick 6, we pack it.

🎁

Loyalty

Buy 9, get the 10th free — ask at the counter.

Pre-order a box → Join the list
You're on the Hearth list because you ordered.
Unsubscribe anytime · © 2026 Hearth & Crumb (demo)

Send cadence: weekly Sun 9am. List size (sample): 1,310 · open rate target: 44% · past avg: 47%. Built with Chicle.

Monthly Report

August 2026 performance — example data.

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Total reach
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Engagement
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Pre-orders
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Followers lost

Top post

"4am bake" Reel — 9,400 views, 710 saves. Repeat the bake format.

Watch-outs

Sunday quiet — shift pre-order push to Thu–Sat. Boost box CTA.

Next month

Lean into box bundles, add a 2nd weekly send test, trial market collab.

ROI (sample)

52 pre-orders × $42 avg = ~$2,184 tracked weekend revenue.

All numbers above are illustrative sample data for this demo.